About WellCō DFW
Our Mission
Our Approach
Our Mission
At WellCō DFW, our mission is to unite gyms, studios, wellness professionals, and small businesses in one place — creating meaningful connections, partnerships, and opportunities.
Our Team
Our Approach
Our Mission
Our team of certified wellness professionals live & breathe all things fitness + wellness and understand how to speak to this audience.
Our Approach
Our Approach
Our Approach
Through high-energy events, strategic partnerships, and a central network, we make it easy for brands to meet their audience where they already are — in the heart of the active lifestyle.
Brands we work with
Meet The Founder
With 23 years of experience spanning nearly every corner of the fitness industry, Davita is a seasoned entrepreneur and respected thought leader whose influence extends from the training floor to the executive suite.
Throughout her career, she has built, led, and advised fitness businesses of all sizes — from owning and scaling her own business to launching new gym/studios, franchise business coaching, and guiding major brand strategies. Her expertise includes studio operations, talent acquisition, brand development, and marketing — making her one of the most well-rounded professionals in the industry.
Davita has partnered with some of the most recognized and respected fitness brands in the world, including — Carbon38, Lululemon Collective, Hidrate Spark, OTF, Rumble Boxing & Lifetime Fitness— helping shape business models, develop market strategies, and empower teams to scale with purpose. Known for her sharp strategic insight and deep operational knowledge, she is frequently sought after as a coach, consultant, and collaborator by fitness professionals and companies alike.
At the heart of her work is a mission to make fitness more accessible, inclusive, and equitable for everyone. She believes that fitness should empower all people and is committed to helping others build businesses that reflect those values.
Whether she’s speaking on industry panels, consulting behind the scenes, or mentoring the next generation of fitness leaders, Davita brings a powerful mix of experience, authenticity, and vision to everything she does.